Techmix has joined with CeBIT Australia for the first time to co-host CeBIT at Sydney’s International Convention Centre in May.
The line-up of speakers at Techmix, to be held on Wednesday, 24 May, includes Florian Reichelsdorfer, global director entertainment and influencer marketing (EIM) at Adidas, who will share his insights into holistic EIM strategies.
Andres Sosa, co-president – sales, marketing and creative at Outnet.com (Yoox Net-a-Porter Group) is also a keynote speaker at Techmix and will talk about digital content strategies for high-performance growth.
According to Jodie Sangster, chief executive of the Association for Data-driven Marketing and Advertising (ADMA) and AIMIA, Digital Industry Association of Australia, Techmix 2017 is set to be “bigger and better than ever, with myriad leading local and international experts from adidas and Net-a-Porter to IAG and eBay”.
{loadposition peter}“Our partnership with CeBIT Australia, represents the event’s growth and the increased influence technology has, and will continue to have on marketing strategy and implementation, along with our dedication to remaining Australia’s premier marketing, customer experience and product technology event.”
Ahead of his keynote at Techmix, Reichelsdorfer provided insight into his presentation which Sangster said would draw from his experiences at adidas over the past decade.
“In addition to talking about digital and social marketing amplification through entertainment and influencer marketing, I will give holistic insight on where online and offline meets, and how entertainment and influencer marketing is positioned within the adidas brand,” Reichelsdorfer said.
“adidas has a long history with influencer marketing that can be traced back to founder, Adi Dassler and the brand’s relationship with athletes and pop culture icons, including Muhammad Ali and Bob Marley. Since the beginning, adidas has proudly embraced cultural influencers and consumer behaviour to inspire brand engagement.”
Other speakers at Techmix include:
- Harriet Wakelam, director – Human Centred Design, IAG
- Mitchell Mackey, Asia-Pacific marketing director, Ansell Healthcare
- Yunyeong Kim, Director Categories & Strategic Partnerships, eBay
- Renae Smith, chief marketing officer, AIA Australia
- Peter Carr, director, Future Tech Industries Accelerator and president, Australian Mobile Industry Association
- Stephen Rodway, Marketing Automation and Customer Journey Leader, ANZ Digital Marketing & eCommerce, 3M
- Carolyn Bendall, head of Marketing – Australia Division, ANZ Bank