Microsoft Dynamics 365 SaaS bundle to be single subscription based

In fact, the whole is greater than the sum of the parts. Microsoft Dynamics 365 unifies standalone silos of CRM (customer relationship management) and ERP (Enterprise resource planning) capabilities into a suite of cloud applications that work seamlessly together across sales, customer service, field service, operations, financials, marketing, project service automation, artificial and business intelligence.

It goes head to head with Salesforce, Oracle, SAP and other leading ERP systems. But Dynamics apparently goes much further – it includes new AI and applications that sift through data stored in Microsoft documents, the CRM/ERP system, and social media like LinkedIn (which it owns) to provide sales leads and business insights for marketing campaigns.

“Microsoft is the only major CRM provider to embed external customer data, millions of key contacts, and timely, actionable insights within CRM at no additional cost. That’s leadership,” said Heidi Tucker, VP of Global Alliances at InsideView. “Buyers expect salespeople to be relevant, understand their business issues, and come prepared with meaningful solutions. Microsoft Dynamics 365 subscribers get that advantage included with their CRM Online license. All they have to do is turn Insights 4.0 on.”

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Insights 4.0 by Insideview is included at no additional charge in all Professional and Enterprise subscriptions of Microsoft Dynamics. It offers a more streamlined, seamless user experience within the new Microsoft Dynamics 365, as well as the current version Microsoft Dynamics CRM 2015. In addition to Insights’ already robust access to more than 30 million contacts, and the intuitive new interface, Insights 4.0 adds the following features: 

• New filtering capabilities to easily find and import the right contacts into CRM
• Discovery Center, where users can search InsideView’s database of 12 million+ companies and add them to CRM
• Custom field mapping to allow Insights data to easily update company and contact records in Microsoft Dynamics 365
• Social feed suppression to enable/disable social media integration
• Social media stream customization to tailor the individual user experience

Australian Numerical Controls Association (ANCA) is a great example of a local organisation driving real and measurable business results with Microsoft Dynamics working closely with Empired. The company’s decision to deploy Dynamics technology, particularly for CRM processes, has seen a dramatic increase in sales, with one recent email marketing campaign resulting in three new orders totaling $1.3 million.  ANCA has also experienced a 50% reduction in IT costs and received multiple industry awards as a result of more considered sales strategies, the most recent of which was 2015 Australian Exporter of the Year.

ANCA’S Head of International Marketing, Greg Perry acknowledges the role of Dynamics 365 in this success, “We couldn’t effectively manage our international business without Dynamics 365. It has certainly played a huge part in achieving our sales forecasts, generating greater levels of customer engagement through targeted marketing activities and our capabilities for competitive market analysis. Dynamics 365 is a key tool that has contributed to us doing business on the world stage - business that has won us awards and recognition as a leader in our field.”

You can read more at Microsoft’s blog.