Telstra-owned video software and services company Ooyala has unveiled its Flex Media Platform designed to simplify and streamline the process of managing, curating, orchestrating, publishing, analysing, and monetising video content.
The US-based company says the Flex Media Platform provides a unified framework that optimises the entire content supply chain, and can be further configured and developed by customers to meet their specific needs.
“Ooyala’s powerful analytics solution collects data and insights at every stage of the content lifecycle, empowering customers to make more informed business decisions and ensure they deliver the best content to attract and engage audiences,” Ooyala says.
“We are solving one of the media industry’s biggest pain points – how to get the most engaging content to market faster at a lower cost,” said Jonathan Huberman, CEO, Ooyala.
“And what we’re hearing today from all broadcasters, studios, media companies, and enterprises is that they need efficient tools that easily integrate in order to produce, manage and distribute content profitably. This is today’s behind-the-scenes media revolution -- a new paradigm in which no company wants to be tied to a proposed ‘one-size-fits-all’ solution, or individual solutions from multiple vendors or legacy systems that cannot be integrated.”
Huberman said Ooyala developed the holistic solution to connect and power the entire content supply chain from pre-production to profit, while providing central workflows, shared metadata infrastructure and APIs that make the chain faster, smarter, more flexible and more profitable.
“Content owners and production companies need a solution that can streamline the entire process from creation to syndication, and ultimately distribution across devices,” Huberman said.
“The Ooyala Flex Media Platform empowers our customers giving them complete control over their operations, as well as a heightened level of data and insights crucial for engaging audiences and staying ahead of competitors. We designed the platform to futureproof our clients’ video business.”