GoDaddy has launched a new “managing-director” proof website builder for the 97% of Australian small business that employ less than five people – 71% of which don’t have a website.
GoDaddy is the world’s largest cloud platform dedicated to small independent business. It has launched an almost idiot-proof website builder that allows those 71% of small-and-micro-businesses to have a basic site up and running in a few minutes.
The website builder is the result of extensive research into small business, many of which employ one person who is MD, sales/marketing, chief cook and bottle washer. The website builder requires no knowledge of HTML or programming.
It is almost “wizard driven” from a smartphone. Type in your name and details, what you do, and it will bring up suggested templated containing a huge library of royalty free photo, fonts and more. After setting up a basic site, if you don’t have one, it will recommend a domain name as well.
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At a demonstration today Andrew Low Ah Kee, executive vice president international, asked the audience to nominate a business they would like to run. Childcare was selected and within a few minutes, a credible site was up and running.
Of course, that is a basic site and you can easily add SEO, email marketing, e-commerce and more at what appears reasonable costs.
The sites are fully responsive (format for mobile or desktop)
Tara Commerford, Managing Director Australia, and New Zealand, said, “GoDaddy’s new Website Builder marks an exciting new era of smart website creation and management for Australian entrepreneurs and small businesses by giving them real control of their digital identities. This new approach is unique as it helps customers reach their audiences and drive strong business results and customer insights, all from the convenience of their mobile phone.”
Present was a “typical” small business owner Shaan Tahu, CEO of ICU Signage Solutions. He said, “As a small business owner my time is precious, and while I knew I needed to improve my online footprint, it felt like a daunting task. With Website Builder, I could create a great looking website in less than an hour that suited my business perfectly. As many of my customers are also on the go, I like that it’s mobile-friendly and integrated with my social pages so it can be viewed anywhere, anytime. Since launching my new website, I have seen more inquiries through the website and have received some great feedback too.”
Kee concluded, “As a global organisation, GoDaddy is passionate about empowering SMBs to manage their business needs. Small businesses see a website as a crucial tool for driving awareness for a brand, meaning Website Builder’s flexibility and the smart-learning system can help customers reach their audiences further supporting the thriving Australian SMB landscape.”
Fast Facts About GoDaddy Next Generation Website Builder:
- GoDaddy's smart learning system surfaces insights and actions for Website Builder users to help them achieve their goals. For instance, upon logging in, customers receive engagement and activity updates and key ways to improve results in a dashboard view. Advice might be something as simple as attaching their website to a social network or for developing a geographic-targeted Facebook advertising campaign.
- Integrated marketing features enable people to quickly improve their search rankings on Google and help customers jumpstart email marketing campaigns. This means even those with no email marketing experience can powerfully engage with both existing and potential customers.
- Social integration allows users to link their website to Facebook, Twitter, and other social media platforms, integrating social media capabilities into their marketing campaigns.
- In a growing e-commerce landscape like Australia, the ability to be able to trade online is paramount. Website Builder’s integrated Online Store includes everything needed to set up shop online, with a focus on making sales happen. New improvements allow customers to make purchases swiftly with a streamlined mobile checkout with reduced taps and swipes. Major credit cards and PayPal support is directly built into the product.
- Integrated product and inventory management and customizable shipping simplify the selling setup experience.