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Sony Xpects more Xperias will sell Xtra well

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Sony Xpects more Xperias will sell Xtra well

Sony used the Mobile World Congress to launch an Xperia XZ Premium smartphone, two new XA models – the XA and XA1 Ultra, Xperia Touch Projector interface, and Xperia Ear Open-style Concept stereo earbuds.

The new announcements include

  • Xperia XZ Premium,
  • Xperia XA1 and XA1 Ultra mid-range
  • Xperia Touch, Android projector with multi-touch
  • Xperia Ear “Open-style CONCEPT”, a next-generation Xperia Smart Product - with wireless ‘open-ear’ stereo headphones

John Featherstone, Managing Director of Sony Mobile Oceania, said, “We’ve continued to evolve and transform our smartphone portfolio, with an unwavering focus on delivering the most advanced technology in elegantly designed products. Whether it is a memory-stacked camera system capable of super slow motion capture or the a Bravia class 4K HDR smartphone display, we’re delivering experiences that connect with users in emotional and meaningful ways like never before.”

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The previous XZ was very good and iTWire’s review said it was tantalisingly close to right. High praise so what does the XZ Premium add to the mix?

https://www.sonymobile.com/global-en/products/phones/xperia-xz-premium/

Sony XZ Premium

  • New Motion Eye camera with Super slow motion video and new Predictive Capture
  • 19MP rear camera with 19% larger pixels
  • BRAVIA class 5.5”, 4K, 3840 x 2160, HDR display, Gorilla Glass 5
  • Up to 1Gbps X16 LTE download speeds
  • Intelligent features learn how you use your phone, adapts and makes recommendations
  • Qualcomm’s new Snapdragon 835 SoC
  • USB-C 3.1, 5Gbps
  • Water and dust resistant
  • Luminous Chrome and Deepsea Black
  • And so much more

The XZ was very good – but the Premium trumps that in spades.

Xperia XA1 and Xperia XA1 Ultra:

https://www.sonymobile.com/global-en/products/phones/xperia-xa1/

https://www.sonymobile.com/global-en/products/phones/xperia-xa1-ultra/

Sony XA1

  • XA1 (5” 720p) and XA1 Ultra (6” HD) screen
  • Selfie: XA1 - 8MP, 23mm wide-angle lens, and XA1 Ultra - 16MP with Optical Image Stabiliser
  • Rear Camera: 23MP high resolution with a large 1/2.3” Exmor RS mobile, F2.0 lens
  • MediaTek helio P20 octa-core processor
  • Beautiful borderless design for a full-width display
  • Qnovo Adapt Charging
  • AI to learn your usage patterns to simplify your daily life by suggesting customisable settings and personalised recommendations
  • White, Black, Pink, and Gold

Xperia Ear “Open-style CONCEPT” is built to completely reimagine everyday listening and communications - its two highly powerful spatial acoustic conductors and driver units work together to transmit sounds directly to the ear canal.

Sony Xperia Ear open style concept

It utilises Sony's acoustics research and leadership to deliver wireless 'open-ear' stereo headphones, so you can listen to music and receive notifications, whilst simultaneously hearing sounds from the world around you. Whether you are listening to music during a workout or commute, it is an unparalleled ambient experience.

And just as with Xperia Ear, Xperia Ear “Open-style CONCEPT” will be powered by Sony Agent Technology - a personal assistant that uses conversational voice interaction and head gestures to help you get things done, access information and communicate.

Sony Xperia TouchXperia Touch is an interactive projector that turns any flat surface into a 23” HD touchscreen, with either horizontal or vertical ultrashort-throw projection. The interface is fast, fluid and responsive to physical touch - it’s built using Sony’s SXRD projection display technology, and touch is made possible through a combination of Infrared light and real-time detection via its built-in camera, at a rate of 60 frames-per-second.

“Xperia Touch is the most revolutionary interface since the smartphone. A year on from unveiling our new brand direction and vision for the future of communications, not only are we announcing Xperia XZ Premium, equipped with the most advanced technologies to enhance the essential features on smartphones, we’re creating whole new interactive communication experiences with our Xperia Smart Products.”

 


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