Ooyala launches new applications for its Flex media logistics platform

Ooyala is promoting its new solutions as making it easier for broadcasters, publishers and media companies to manage, review and approve video assets while automating steps in theworkflow, and capturing the associated data in the management phase of video production.

Ooyala co-founder and senior vice president of products and solutions, Belsasar Lepe, says both applications are highly configurable, “taking advantage of the powerful workflowcapabilities of Ooyala Flex”.

Ooyala says that with a modular approach, the applications can be used separately or together, but when deployed together, customers benefit from enhanced collaboration andefficiencies “not found in traditional offerings on the market”, allowing creative teams to focus only on the tasks that add value and creativity to productions.

{loadposition peter} “The MAM and Reviewer applications introduce more functionality, collaboration and automation into video production workflows for our customers,” said Lepe.

“As workflows migrate towards IP, solutions like Ooyala Flex and media logistics help connect siloed teams and disparate systems for a more unified and data-driven approach to content creation.”

According to program vice president for content and digital media Technologies of IDC, Melissa Webster, “There’s an urgency to scale production without scaling costs in the industry today.”

“In order to meet the demands of consumers and distribution constituents, production teams require collaborative systems that streamline processes like approvals and quality control,especially when producing multiple versions of the same asset for global or multi-platform distribution.

“In the new digital world of broadcast, systems that bring visibility, structure, control, efficiency and connect currently siloed teams will save time, costs and, ultimately, driveup revenue,” Webster said.