Virtual reality and multimedia solution company Beyond Media has entered into an agreement with Lenovo to deploy a 3D & 2D movie platform in the United States.
The deal will see Beyond Media deliver content under the Lenovo brand on the Y-Hub platform, which will be offered to Lenovo customers, including a mixture of premium and free content on a subscription or a pay per view basis.
The platform will be available on Windows devices in the US and Beyond Media is currently in the process of signing up content partners for the launch of the content platform for Lenovo.
Yonder & Beyond and Beyond Media CEO, Shashi Fernando said the deal is an important milestone for Beyond Media in building a long-term relationship with Lenovo.
{loadposition peter}“Not only do we get to showcase 3D / 2D content to millions of devices, but our platform will also be immediately compatible with Mobile VR devices,” Fernando said.
Dave Cree, Director of Software and Content Services at Lenovo said: “As a global leader in PCs and smart devices, we want to provide our users with a simple way to take full advantage of their Lenovo hardware’s capabilities.
“We are very excited to have the opportunity to work with Beyond Media to provide our customers with high quality entertainment content. Sourcing and managing a robust catalogue of recognisable titles is always a challenge, but we believe that together we have created a great solution.”