Tasmanian banking group, MyState Bank, has launched a new Internet banking platform and mobile banking apps in another step in the bank’s ongoing digital transformation.
MyState’s move comes as four of Australia’s banks – the Commonwealth Bank, Westpac Banking Group, National Australia Bank, and Bendigo and Adelaide Bank – face a rejection by the Australian Competition and Consumer Commission (ACCC) of their request to collectively bargain with Apple over Apple Pay.
MyState, which notes that it was one of the first banks to make Apple Pay and Android Pay available to Australian customers, says the new platform and mobile banking apps are being delivered as part of innovative services for customers who want “more flexibility and control in how, when and where they engage with the bank”.
MyState touts a key feature of its mobile banking app as the “speedy and convenient” ‘Balance Peek’ which gives customers the ability to check their account balance after swiping on their phone screen, without actually logging on.
{loadposition peter}The bank says logging on is also quicker and easier with the optional four-digit log-on PINs, and when mobile banking app users want to log-out all they need do is shake their phone or turn it screen down.
MyState managing director and CEO Melos Sulicich says investment in the bank’s digital transformation was part of MyState’s focus on its organic growth strategy.
According to Sulicich, research had pinpointed that customers wanted to “engage with an agile and modern financial institution that offered them more access options, and greater ease of use than ever before”.
“Customers want banking to be almost effortless when they need it to be, but also very secure. With the new MyState online and mobile banking platform we now have one of the most competitive and modern Internet banking offerings in Australia,” he said.
MyState has partnered with Australian technology company Rubik Financial to develop the new platform, which offers enhanced security across all aspects of Internet banking with two-factor SMS authentication for important transactions.
The platform introduces a range of features that MyState says its customers have asked for, including:
• The ability to reset passwords directly online
• The ability to redraw mortgage balances online and access electronic statements
• The ability to change PIN numbers online, to cancel a card online or update personal details, all without having to go to a branch.
Smaller enhancements include Internet page navigation changes to create a full screen for customer information aimed at enabling a faster and more streamlined Internet banking experience.
To learn more about the MyState changes click here.