A survey of 1020 US consumers who own a Samsung phone has found that 40% will never buy a phone of the same brand again.
According to a report at PhoneArena, a website dedicated to mobile phone users, the survey was conducted on 11 and 12 October to see how the Samsung Galaxy Note7 issues — that led to production of the device being halted — had affected US consumers who had bought Samsung products in the past.
A similar survey conducted on 23 September had found that 34% of consumers would avoid Samsung smartphones next time around.
Of the 40% in the October survey who said they would avoid Samsung smartphones, phoneArena said 8% would now buy a Google Pixel phone. A further 70% said they would stick to an Android phone, while 30% planned to jump ship and buy an iPhone.
{loadposition sam08}In the September survey, 77% of the 1000 Samsung consumers who participated said they would continue using the company's products because they did not want to learn how a new brand worked.
Lol greatest picture on social media #samsung #note7 pic.twitter.com/ysiRB0j7EV
— Shawn Samuel (@ShawnSamuelTV) 24 October 2016
Other reasons offered for sticking with Samsung phones were design (52%), customisable options (44%), battery life (39%), cost (35%) and dislike of other brands (28%).
Branding Brand, the company behind the surveys, noted that while some Samsung users said battery life was key to their loyalty to the brand, it was also a reason for a drop in confidence in the phones.