Adobe and Nvidia are collaborating to optimise the Adobe Sensei AI and machine learning framework for Nvidia GPUs.
The two companies have already worked together to enable GPU acceleration in various Adobe products. Examples include auto lip sync in Adobe Character Animator CC, face aware editing in Photoshop CC, image analysis for Adobe Stock and Lightroom CC, and auto-tagging in Adobe Experience Manager.
The extended collaboration will improve the performance of new Sensei-powered services for Adobe Creative Cloud and Experience Cloud, as well as advancing Adobe's strategy to extend the availability of Sensei APIs and to broaden the Sensei ecosystem to developers, data scientists and partners.
"Combining Nvidia's best-in-class AI capabilities with Adobe's leading creative and digital experience solutions, all powered by Sensei, will allow us to deliver higher-performing AI services to customers and developers more quickly," said Adobe president and CEO Shantanu Narayen.
{loadposition stephen08}"We're excited to partner with NVIDIA to push the boundaries of what's possible in creativity, marketing and exciting new areas like immersive media."
Nvidia founder and chief executive Jensen Huang said: "AI is the ultimate assistant – delighting artists with magical capabilities to further their creativity, and helping businesses of every kind to gain insights and efficiencies.
"Our work with Adobe brings AI within reach for millions of individuals working in the creative and marketing fields, providing them with tools offering performance that was unimaginable just a short time ago."
The plans include optimising Sensei AI services for Nvidia hardware in the cloud and at the edge, for improved performance and new capabilities.
The packaging of Sensei AI services for Nvidia developers may also be explored. These may, for example, relate to Nvidia's new RTX real-time ray-tracing technology.