Incorporating Amazon Alexa and one-touch access to Siri and Google Now, Jabra's third-get "true wireless earbuds" with 4-microphone array and more has landed in Australia for $299.99.
Priced higher than Apple's AirPods, but promising the "best-in-class quality for voice and music," Jabra has revealed its newest wireless Elite 65t earbuds are now available in Australia, at JB Hi-Fi and Harvey Norman.
Billed as being third-generation earbuds, Jabra says they are "built for a consistently stable wireless connection and up to 15 hours of battery life (with cradle)", which is presumably partly due to the fact the headphones use the Bluetooth 5.0 standard.
Indeed, Jabra is so gung-ho about its earbuds that it is claiming it has "reinvented" them, and has incorporated "its knowledge about usage, comfort and design from the first true wireless innovation".
{loadposition alex08}Getting a little more specific, Jabra says its new earbuds "have a distinct focus on the voice experience, delivering superior audio quality for calls and music without wires, perfect for on-the-go use".
The company says it has built on the success of its "Jabra Elite Sport" model, which Jabra claims as "the best-selling, most technically advanced true wireless sports earbuds," and says its new Elite 65t earbuds "are engineered to deliver an even better voice and music experience as well as incorporating new design and colour choices."
So, what else does Jabra says sets its Elite 65t earbuds apart?
The company explains they have been "engineered for superior sound," and "bring together unique technological features to deliver best-in-class quality for voice and music."
Said to be "built to ensure a stable wireless connection and to deliver the best call and command (voice) quality," this is achieved via an "innovative four microphone solution combined with an optimised acoustic chamber that enables advanced noise suppression and voice enhancement for every type of environment."
For those wanting further audio adjustability, Jabra says its earbuds "also allows music to be personalised using a music equaliser accessed from the Jabra Sound+ companion application."
Furthermore, Jabra says the Elite 65t "combines a lightweight design for long-term comfort with up to 15 hours of battery life with the cradle and five hours of listening time in one charge making the earbuds the perfect everyday solution."
Jabra's specs state this is up to 5 hours of "talk time," which if true, is longer than the 2 hours of talk time and 5 hours of listening time AirPods offer, but only a real world-test will be able to truly determine how accurate the battery life claim is. In addition, Jabra says minutes of charging time gives 1.5 hours of battery life.
The seemingly appropriately named René Svendsen-Tune, CEO at Jabra, said: "Our third generation earbuds are testament to our industry-leading engineering capabilities, stemming from our GN Group heritage, for both daily on-the-go and sports use. This is a whole new range of superior sound products, based on our vast knowledge and customer feedback from earlier true wireless generations.
“The Jabra Elite 65t has unique microphone positioning that ensures the best voice and music interactions on the market, as well as signature sound, voice capabilities and interaction support. It is a category leader, having won the CES Innovation Award in January.”
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So, what about the claimed Alexa integration?
Well, here we see Jabra stating that, "for those who prefer using voice commands, the new products allow voice support for all major voice services, now including Amazon Alexa on-the-go.
"Jabra will be among the first movers to enable this mobile feature, providing customers with access to Alexa directly from the earbuds. With Alexa, you can ask to play music, hear the news, check weather, control smart home devices, and much more. Elite 65t delivers a 4-microphone array and superior sound."
Pete Thompson, Vice President, Amazon Alexa said: "With Jabra’s earbuds and Alexa, customers can ask Alexa thousands of things while on-the-go. Customers can find and play music while on a run, check the news on their commute, manage their to do list, and more, simply by asking Alexa”.
More about the Jabra Elite 65t is here, and as you'd expect, the company naturally says the launch of the 65t "expands the true wireless line-up at Jabra and are part of the family of Elite products that were announced at CES earlier this year.
Retailing for A$299.99, they are available now at JB Hi-Fi and Harvey Norman.
Here are Jabra's two YouTube videos: