Data science and analytics vendor Alteryx has acquired its local distributor, Alteryx ANZ.
Alteryx ANZ has been the exclusive master distributor for Alteryx products in Australia and New Zealand since 2015.
Alteryx officials said the acquisition will allow the company to build on the success of the more than 100 current Alteryx customers in the region including Amaysim, Commonwealth Bank, NBN, Australia Post and Telstra.
The plan is to hire additional sales, channel, support and technical staff.
{loadposition stephen08}"There is no doubt that data is reshaping businesses all over the world, and Australia and New Zealand are no exception," said Alteryx senior vice president of business development Steve Walden.
"With the spotlight on data science and analytics ROI, this acquisition allows us to better meet the needs of current Alteryx customers who are leveraging data and analytics to improve business outcomes. Being in the market also provides the opportunity to expand our customer and partner ecosystem more efficiently."
Regional country manager JJ Phillips said "We're already helping customers in the region break down data barriers and get to business-changing insights faster than ever before.
"In our efforts to turn analytics up to eleven across ANZ, we intend to continue to work closely with our amazing partners - including MIP, RXP Services Limited, Tridant, Billigence, Acquum Consulting, FIRN Analytics, Webranz - while strengthening our local sales, support and market presence."