CompTIA, the non-profit association for the technology industry, is undertaking a new awareness campaign designed to inspire tech industry leaders, educators, parents and girls to make the industry more gender inclusive.
CompTIA says early interaction with technology, more information about job opportunities and support from parents and role models are among the actions that will encourage more girls to consider tech as a career option.
As part of its new campaign, CompTIA has released an e-book titled "Make Tech Her Story: What Needs to Change to Inspire Girls’ Pursuit of IT Careers", and set up a campaign website "Make Tech Her Story".
“Achieving greater gender diversity in our industry requires major changes in the ways girls interact with and learn about technology,” said Todd Thibodeaux, president and chief executive, CompTIA.
{loadposition peter}“It will take a concerted, collaborative effort and long-term commitment by parents and role models, teachers and counsellors and, most importantly, industry mentors, who can convey their passion about working in tech to future generations.”
New CompTIA-commissioned research, based on a survey and focus groups of girls between the ages of 10 and 17, identifies several critical factors that discourage girls from considering careers in tech, including:
• Parents play a key role in introducing technology – Girls and boys agree that parents and guardians are the primary source for finding out what IT stands for. But boys are more likely to begin using mobile devices at an earlier age, at five years old or younger, than girls (11% vs. 5%). Boys are also slightly more likely to explore the inner workings of tech devices out of curiosity (36% vs. 30%of girls).
• Girls’ interest in technology lessens with age – Nearly half of boys have considered a tech career, compared to less than one-quarter of girls. Among middle school girls, 27% have considered a career in technology. By high school this figure drops to 18%.
• Tech classes aren’t enough – Girls who have taken a technology class are only slightly more likely to have considered an IT career (32%). Less than half of girls who’ve taken these courses are confident their skills are right for the job.
• Girls lack awareness about career opportunities – Of girls who have not considered an IT career, 69% attribute this to not knowing what opportunities are available to them. More than half (53 per cent) say additional information about career options would encourage them to consider a job in IT.
• Girls need role models in the industry – Just 37% of girls know of someone with an IT job. This rises to 60% among girls who have considered an IT career.
Carolyn April, senior director, industry research, CompTIA, says women have played “essential and vital roles” throughout the history of computing and technology, from pioneering programmers such as Rear Admiral Grace M. Hopper and the ENIAC Girls, to today’s leaders at Facebook, YouTube, HP, Alphabet, Xerox and other companies.
“There are young women and girls in colleges, high schools, middle schools and grade schools that, with the right education and guidance, will be equally capable of doing great things.
“Our responsibility is to encourage them and to help them reach their full potential.”