The Domino’s Pizza chain of pizza stores has launched a new customer ordering system using Amazon Echo’s Alexa cloud-based voice service.
Customers ordering pizza can place their order using an Alexa device like Amazon Echo.
Domino’s Group Chief Technology and Digital Officer Michael Gillespie said the hands-free, voice-first interaction was set to bring “new meaning” to fast and easy online ordering at Domino’s.
“We have always placed pride in being able to make our customer’s lives easier and fit in with their busy schedules, and we are constantly reviewing ways in which our online ordering process can be faster, easier and more convenient.
{loadposition peter}“Amazon Alexa provides the magic of hands-free voice control to let customers to do more in life while being helpful, useful and entertaining, and now ordering Domino’s is one of those things.
“Whether our customers are with friends, in the middle of a movie or at home with their family, they can simply just ask Alexa and Alexa will respond immediately to place that order with Domino’s.”
This latest development follows Domino’s announcement in September last year that it had he company is continuing its push to take ordering technology to the limit.
This has now culminated in "Zero Click ordering", which the company naturally says provided "convenience to customers who can now order their Domino’s meal without clicking a button".
Zero Click is a standalone free app which can be downloaded from the Apple iTunes store or Google Play and to use it customers just have to log in with their Domino’s account to place their first order.
For iPhone users, Domino’s customers can order with voice activation by easily asking Siri “Hey Siri, open Zero Click”.
And in November in Domino’s in New Zealand and its drone delivery partner Flirtey delivered the first order, a Peri-Peri Chicken Pizza, and a Chicken and Cranberry Pizza, to a customer in Whangaparaoa, 25km north of Auckland.
The unmanned aerial vehicle, DRU Drone by Flirtey, was autonomously controlled using GPS navigation, overseen by a team of drone experts and a qualified and experienced drone pilot.