Global registered mobile domestic money transfer users are expected to reach 2.5 billion this year, up from an estimated 1.7 billion in 2016.
In its latest report on the market, Juniper Research says the predicted rise will be driven by social media apps such as WeChat, Facebook and others already witnessing a dramatic rise in service usage – alongside new services including Apple Pay Cash, and Zelle Pay.
And Juniper says leading mobile money services are driving growth in emerging markets.
The new research, Digital Money Transfer & Remittances: Domestic & International Markets 2018-2022, forecasts that by 2018 the global share of domestic money transfer services, by mobile transaction values will be:
- Domestic P2P: 65%
- Cash-In: 13%
- Cash-Out: 11%
- Bulk Disbursement (G2P): 8%
- Domestic Airtime Top-Up: 2%
{loadposition peter}Juniper says it believes that 2018 will be the year for social payments with key rollouts from Apple, Google and Facebook expected to drive the much delayed social payments market, as a subsector of the wider mobile P2P market.
“It was inevitable that players such as Apple would follow in the footsteps of WeChat Pay and AliPay, and offer a universal set of payment features integrating P2P, alongside existing contactless and ticketing functionalities,” says research author Nitin Bhas.
Juniper predicts that the uptake for Apple Pay Cash will be slow in the short term due to a strong banking network in its launch markets, but that the total number of annual transactions for the service will approach one billion by 2020.
Meanwhile, users of mobile money services such as M-PESA, Orange Money, and MTN Money will exceed one billion registered users by 2020, driving financial inclusion for the unbanked in emerging markets.
Juniper concludes that operators are increasingly facilitating service interoperability, both at national and international level, opening up the market for faster growth.