The Greg Norman Company (GN) and US telco Verizon have partnered on the release of disruptive new golf technology that they claim enhances the on-course experience for golfers.
In a partnership with Club Car, a world golf transportation manufacturer, and GPSi, a global golf GPS technology provider, GN and Verizon say the solution – dubbed “Shark Experience” - will deliver “unprecedented connectivity, content and customisation to the course through a connected golf car experience”.
GN and Verizon say the solution – which leverages Verizon’s 4G LTE and Multicast network technology with the connected golf cars - will include a high-definition touchscreen display and built-in speakers with Bluetooth connectivity, “all exclusive to Club Car golf cars”.
They also say golfers will enjoy curated content from Verizon including streaming music via Slacker Radio, live sports and highlights, news and entertainment in addition to Greg Norman golf tips, dynamic yardage information, and more, enabling a “seamless, cashless experience from course to clubhouse”.
{loadposition peter}“The golf industry has been starved for real innovation that encourages real change for real growth and we believe Shark Experience is the answer,” said Greg Norman.
“This solution enhances the golfer experience and is customisable to each individual’s preference – whether you are a Baby Boomer, Millennial or Gen Z, Shark Experience has something to keep you entertained, connected and having fun.”
Mike Toto, Director of Product Development and Strategic Planning at Verizon, said the partnership with The Greg Norman Company allows the company to bring its “scale, leading network technology and infrastructure to evolve the golf experience”.
“We’re enabling curated offerings for the consumer and the industry through unique content and connectivity, bringing the promise of the digital world to the game of golf.” Toto said.
“Club Car is committed to excellence through our partnership with Greg Norman and Verizon,” said Robert McElreath, Vice President of Connectivity for Club Car.
“Shark Experience is the next step in enabling a fully connected entertainment hub inside a Club Car, enhancing the golfer experience and ultimately moving the game of golf forward.”