IBM has completed the acquisition of Australian-based innovation consultancy Vivant Digital as it moves to boost its own global digital agency, IBM iX.
Financial details of the transaction were not disclosed, but together, IBM iX and Vivant say they will address the growing needs of clients seeking transformation though digital reinvention and bold customer experiences.
Closure of the deal sees the chief executive and founder of Vivant, Anthony Farah, now serving as the Digital Strategy & IBM iX Leader for Australia and New Zealand.
The acquisition of Vivant adds to IBM’s acquisitions during 2016 as part of its strategy to rapidly expands its iX global capabilities.
{loadposition peter}Vivant touts its work with Australian start-ups and corporations in the financial services and distribution sectors, among others, “to create exceptional customer experiences using an innovative approach that combines insights from behavioural science, data and technology”.
"We warmly welcome Vivant to our IBM iX team of renegades and realists” said Paul Papas, Global Leader, IBM iX.
“At IBM iX, we blend progressive strategy, creative vision, and transformational technology to help our clients with their Digital Reinvention journeys. Vivant strategically extends our capabilities to meet growing market demands in the region.”
IBM iX positions itself is one of the world’s largest digital agencies and global business design partners, with a multidisciplinary teams of designers, technology experts and industry strategists in 36 IBM studios worldwide.