IT services provider Empired is to build a new digital platform for the Royal Automobile Association of South Australia (RAA) as the company pursues a major digital transformation strategy.
Empired says it will develop a “responsive and flexible platform that will enable RAA to grow and provide a high value and contemporary online experience to its existing membership and potential customer base”.
The three-year contract was inked After Empired. completed a digital roadmap exercise that helped RAA understand the necessary investment required to deliver on its digital transformation strategy.
Tim Kelly, Client Executive, Empired said the company look forward to working with RAA by leveraging its national digital capability to help the motorist group drive member engagement, retention or acquisition and deliver a “competitive advantage” in the growing digital market place.
{loadposition peter}"Empired is also committed to extending our highly successful partnership with RAA beyond this program of work by offering our global IT services capability as they continue to grow their digital presence,” Kelly said.
Empired will develop a new platform for RAA based on the Sitecore Experience Platform and Microsoft’s Azure cloud service. This new platform will help RAA drive improved customer engagement and satisfaction, utility, and transactional capability.
Mike Walters, RAA’s Group Information Officer said, “RAA is well known for providing exceptional service to our members on the road, or in our shops or from call centres. Transitioning to a new digital platform will also allow us provide best practice, customer-centric, personalised and seamless services in the digital environment.
“We chose Empired because we believe they have the right mix of skills and culture to help us.”