Kogan Mobile increases data for all, Kogan.com reaches 1m active customers

The e-tail “rogue one” that is Kogan has so long ago reached retail respectability that the one who was once an e-tail rogue challenging retailers has transformed into a superior sales Shogun with even his own brand name on products.

And, while his competitors might once have smeared Kogan as just a “Lucky Logan bogan done good”, a decade of success and Ruslan Kogan’s announcement that Kogan.com hit 1 million active customers during August has clearly deflated these claims – see embedded tweet below. 

Kogan said: "On behalf of the entire Kogan.com team, I'm proud to announce that during August we hit 1,000,000 active customers. For our entire team, that's 1,000,000 reasons to jump out of bed in the morning and work relentlessly to delight every single one.”

{loadposition alex08}Kogan.com reports having “increased active customers by 42% since June 2016”, and proudly boasts it is “a testament to the company’s relentless efforts to make the most in-demand products and services more accessible and affordable for all Australians".

On behalf of the entire https://t.co/jqymyYIxp1 team, I'm proud to announce that during August we hit 1,000,000 Active Customers. pic.twitter.com/yUM4gQ0C9o

— Ruslan Kogan (@ruslankogan) August 31, 2017

Indeed, one wonders whether and when a Kogan “movie” will hit cinemas with a heart-stopping thriller of retailing, Chinese manufacturing, exotic branding and espionage-laden corporate intrigue spanning the US, UK, China and Australia will emerge, “based on a true story” that allows the core success story to be given the full Hollywood treatment.

Somehow I doubt the Koganator would be a potential title, despite Kogan’s relentless nature, nor does Kogan’s Zeroes relating to all the zeroes behind bigger numbers in the millions in customers and profits sound like it would be a possibility. Sell Hard with a Vengeance will probably die a hard death on the naming room floor. Marketing Man doesn’t have the oomph required… Perhaps Kogan himself has a riveting movie title in mind, or an actor able to portray him.

Now, while any such movie might well be simply the fanciful notions of your humble scribe, so too were thoughts that one day Kogan might scale the heights of sales success, with businesses spanning travel, insurance, mobile, smartphones, food, consumer electronics, appliances and so much more.

So now we turn to Kogan Mobile’s surprise data boost on all phone plans it offers, free of charge, whether you’re an existing or a brand new customer.

Naturally, this ups the competitive ante against the rest of the industry, including Vaya, Boost, Amaysim and everyone else, with Kogan delivering more bang for your buck – effective immediately.

As we know, Kogan Mobile customers enjoy unlimited talk and text, as with most other pre-paid MVNO plans out there, with the main differentiator being the network being connected to, and the actual amount of data included with each plan.

With Vodafone being Kogan Mobile’s network provider, and having long since fixed its network issues, and now offering solid 4G connectivity and speeds in major centres, as well as a range of recent announcements talking up extended regional coverage, Vodafone has ensured Kogan Mobile has a quality network on which to rely.

So, that really leaves data as the big thing that people are looking for most these days, along with the not inconsequential fact that iPhone users can enjoy free Visual Voicemail on Kogan Mobile.

So, in comes Kogan with new cunningly competitive deals, promising “the free data increases are permanent and available across all Kogan Mobile 30, 90 and 365 day phone plan options":

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Kogan Mobile’s Extra Large plan now includes 16GB of data (a 2GB free increase) for the same price – making it the largest data-inclusion plan in Australia, with the note that “2GB of extra data on the Extra Large plan means Aussies can now enjoy up to six hours more of YouTube while on-the-go.”

Meanwhile, the Large 10GB plan has been increased to 11GB, the Medium Plan has rise from 5GB to 6GB, and the Small plan has gone from 1GB to 1.5GB.

David Shafer, executive director of Kogan.com, said: “We know Australian mobile users want to access the Internet on-the-go, without worrying about bill shock.

“In March this year, we increased the data on our Medium, Large and Extra Large plans for free. Six months on, we’re doing it again – and this time, we’re increasing the data inclusion on our Small plan too.

“Mobile users looking for a phone plan with a huge amount of data included, that doesn’t break the bank, now have more choice than ever and all our plans are receiving a free data increase. Our customers have been telling us that they’re using their phones more than ever before, and data allowance is the most important part of their mobile plan. As always, we’re listening to our customers and acting on it.”

Full details are at the Kogan Mobile site, while the full plan terms and conditions (which contain no nasties that I can see and are written in plain English) can be read here.

Here are Kogan's other current deals: 

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Image may be NSFW.
Clik here to view.