Optus has partnered with Kaldor Public Art Projects to build a new mobile app it says will enhance the visitor experience at the project’s exhibition in Sydney’s Royal Botanic Garden.
The free app, created by Optus Yes Lab, uses beacon technology to provide visitors with instant text and audio illuminating the project as they walk through the artwork. The exhibition will run from 17 September to 3 October.
Optus says that as visitors walk past one of the 21 beacons throughout the 20,000 square metre site, the technology will automatically engage them in conversations providing insights to the themes explored.
Sydney-based Wiradjuri/Kamilaroi artist, Jonathan Jones will present barrangal dyara (skin and bones), the first Kaldor Public Art Project presented with an Australian Aboriginal artist and one of the largest and most significant projects to date.
{loadposition peter}In consultation with Jonathan Jones, and input from lead corporate partner, Commonwealth Bank, Optus Yes Lab developed the app which Optus says is designed to serve as a supporting companion to the artwork.
Kaldor Public Art Projects will also use data captured by the beacons to better understand visitor behaviour to guide planning of future events.
John Paitaridis, managing director, Optus Business, said, “This initiative showcases what is achievable when art and technology combine. Optus is proud to partner with Kaldor Public Art Projects and support the arts and indigenous communities through a powerful and innovative display celebrating Aboriginal culture.”
John Kaldor, founder of Kaldor Public Art Projects, said the “unique app created by Optus will add an additional dimension for the understanding of Jonathan Jones’ artwork.”
“We are delighted with the continued support of the Commonwealth Bank and are excited that Optus has become a partner of this outstanding project, barrangal dyara (skin and bones). This unique app created by Optus will add an additional dimension for the understanding of Jonathan Jones’ artwork.”
iOS users can now download the Optus’ Project 32 app by clicking here, and Android users can get the app here.