The Australian Information Industry Association (AIIA) has teamed up with PARC — formerly Xerox PARC, the Silicon Valley company where Steve Jobs found the technology for the Apple Mac — in a partnership aimed at providing a conduit into Silicon Valley for Australian companies and to advance Australia's growth through innovation.
AIIA chief executive Rob Fitzpatrick says the collaboration offers Australian organisations the benefit of AIIA’s experience in enabling a network for collaboration and inspiration, and developing compelling content and relevant information.
“The partnership gives AIIA members a window into PARC’s approach to innovation, design process, and 'deep understanding of how innovation can take shape within an organisation, ultimately helping them offer new products to customers',” Fitzpatrick says
“PARC offers its deep expertise in key technology research areas, IP, and strategic innovation processes, taking advantage of the company’s research scientists and executives.
{loadposition peter}“We’re looking forward to working together to help our members accelerate their development and deployment of innovative offerings.”
Kee Wong, chairman of AIIA says: “I was delighted to meet wth PARC over a year ago and work with them to help Australian businesses, government, academia, and research organisations leverage PARC's innovation and research capabilities to enhance the innovation agenda of our nation.
“PARC will bring the Silicon Valley culture for collaboration and open innovation, and provide a conduit into Silicon Valley for Australian companies. AIIA's role as the technology industry leader in Australia is committed to our ongoing drive to advance Australia's growth through innovation, and our strategic partnership with PARC is an important step in realising that promise.”
PARC provides a variety of technology expertise including computer vision, predictive analytics, and user-centred innovation consulting to public sector and commercial clients embracing the shift towards smart, adaptive products and valuable data streams, often described as the Internet of Things (IoT).
PARC chief executive Stephen Hoover says the IoT market is predicted to become a US$6 trillion market by 2021, and “no single company can develop comprehensive solutions on their own”
“This partnership enables technology, design, consumer, and commercial organisations to work together to bring novel industrial and consumer solutions to market. We’re looking forward to working with AIIA’s member community to understand what users want and to develop the technology to match that need.”
Hoover stressed that PARC’s user experience researchers understand how to discover end user needs in order to ensure technology solutions are designed to meet them.
Hoover said PARC helps organisations reduce go-to-market risk by validating critical unknowns at early stages of technology exploration.
“The innovation centre’s multidisciplinary approach offers a broad approach, yet, it has deep expertise in technology areas including machine learning, data analytics, computer vision, deep learning, printed electronics, and more, as well as understanding of a variety of vertical markets including healthcare, transportation, smart cities, etc.
“PARC has built its innovation best practices capability in training and consulting, which offers clients an easy way to get started in their collaboration with PARC and AIIA.”
Fitzpatrick says the partnership gives AIIA members a window into PARC’s approach to innovation, design process, and “deep understanding of how innovation can take shape within an organisation, ultimately helping them offer new products to customers”.
“The collaboration offers Australian organisations the benefit of AIIA’s experience in enabling a network for collaboration and inspiration, and developing compelling content and relevant information. PARC offers its deep expertise in key technology research areas, IP, and strategic innovation processes, taking advantage of PARC’s research scientists and executives.
“We’re looking forward to working together to help our members accelerate their development and deployment of innovative offerings.”