Marketing software and solutions provider Marketo has appointed former Basware Asia Pacific marketing head Chis Connell as marketing director for the Australia, New Zealand region.
Connell will lead Marketo’s strategy of raising its presence in the Asia Pacific region.
At Basware, Connell developed regional marketing plans that focused on fuelling the company into the next stage of its growth and led the company’s strategy that generated revenue for Basware’s cloud-based B2B financial process automation and payment solutions.
“Our key objective has always been to continuously invest in our ANZ operations”, says Bill Binch, Marketo ANZ managing director.
{loadposition peter}“Chris is laser-focused on helping marketing professionals drive business growth, which aligns perfectly with our core values. We are excited to have him join the team.”
Connell previously worked across a range of companies, including IBM, CA Technologies, Commonwealth Bank and Subaru.
“The message is simple – customer demands have changed rapidly and continue to evolve,” Connell says.
“Companies that don’t adapt will fail. Digital transformation that extends across the company ecosystem in a unified, engaging way is no longer a ‘nice to have,’ it’s critical to driving growth. I’m looking forward to helping marketing professionals take charge with Marketo and lead their organisations through this rapidly changing environment.”