Telstra, Ericsson and The Fox Innovation Lab at 21st Century Fox have unveiled a claimed “revolutionary, first of its kind content delivery solution” which they say will pre-position personalised, premium movie content directly onto consumer devices, with no impact to device performance or consumer data plans.
Unveiled at the Mobile World Congress 2017 the three companies say that with the new solution participants will receive notifications when the latest movies that match their interests become available.
The movies are pre-positioned on the consumer’s device and are available immediately for purchase or rent and play in full 1080p HD and high quality audio without interruption, both online and offline, and irrespective of network connectivity.
The pilot of the new solution kicked off yesterday and will last for one month.
{loadposition peter}The launch sees a closed number of Telstra, Fox and Ericsson customers obtain a mobile device with a trial app, giving them instant access to new release movie titles provided by Twentieth Century Fox, in full HD 1080p quality.
The three companies tout that the solution provides content providers with a highly secure, one-stop-shop for global content distribution and studios can retain full control of the quality of experience right down to the viewing device, complete with advanced security (multi-layer watermarking and multi DRM). “They get to better monetise high value content and gain valuable insights into consumer behaviour,” the companies say.
According to the companies, by offering instant access to the latest studio releases with a premium audio visual experience, service providers can increase ARPU, differentiate from competitors and lower content distribution costs – and there is limited impact to network traffic and resources and little to no additional infrastructure expenditures.
Per Borgklint, senior vice president, chief innovation officer & head of business unit media, Ericsson, says “this live pilot is an example of how Ericsson is partnering with industry leaders across both the content and telco worlds to deliver innovative solutions that will transform viewing experiences and create new business models and monetisation opportunities that help our customers to be competitive and lead the pack as digital pioneers”.
“Running this pilot in collaboration with innovative partners is a great way for us to test and learn how we can improve the customer experience while at the same time achieving network efficiencies,” says Telstra CEO Andy Penn.
“It has the potential to offer our customers a truly distinctive video customer experience, delivering studio sanctioned picture and audio quality. The solution will use Telstra’s media optimised network, including LTE-B capability to pre-position content, and therefore have limited impact on overall network traffic with little to no additional infrastructure cost.”
Hanno Basse, Chief Technology Officer, Twentieth Century Fox and Managing Director, Fox Innovation Lab, added: “Ericsson is a valued partner and has been integral to advancing the Fox Innovation Lab’s mission to develop cutting-edge mobile experiences. This pilot is the first step to developing future solutions that will see faster and easier delivery of our content right into the hands of our consumers.”