Alcatel has used the Mobile World Congress to deliver three new smartphones and a 4G Windows 10 tablet to deliver on its Alcatel’s enjoy.now promise with innovations for energetic young consumers.
Alcatel is one of the most successful brands in Australia consistently achieving third place in market share according to IDC’s Quarterly Mobile Phone tracker. A lot of its success is in pre-paid and lower cost handsets but its flagship Idol 4S is one of the best value flagships on the market.
The new devices include:
- A5 LED - the world’s first interactive LED-covered smartphone (AUD$299 RRP, May)
- U5 - the most affordable 5" 4G smartphone (Sub AUD$150 RRP, May)
- A3 - the most affordable 5" HD smartphone (AUD$199 RRP, June)
- PLUS 12 - a market-leading, Windows 10, 4G connected tablet (AUD$649, RRP June)
Alcatel Australia boss Sam Skontos recently told iTWire, “Alcatel has a significant Australian presence, its devices are localised for Australian networks and conditions, and by units sold, it is the third largest smartphone maker. Alcatel has a large range of phones sold via corner stores, petrol stations, grocery, mass market retailers, and white labelled by Telco’s – the brand is everywhere. Globally in 2016, it ranked in the top five for smartphone shipments.
“The Australian consumer who is looking for a great value handset has embraced our brand, which is why we have hit the number three position for three-quarters in a row. We appreciate the growing recognition by Australians as one of the best value handset propositions in the market,” Skontos added.
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Alcatel A5 LED
It is the world’s first interactive LED-covered smartphone aims at young consumers, offers a unique and interactive experience lets users show off their smartphone personality with a dazzling array of LED light shows:
- Light up notifications with a different light show for important incoming calls, messages, alarms, and social media alerts.
- Light up life using Colour Catcher 2.0 by creating unique LED cover patterns and themes for a different look every day.
- Light up imagination with an eye-catching personalised light show.
- Light up music, with light shows that move with your tunes, switching with a simple shake.
It features:
- 4G LTE connectivity
- Octa-core processor
- 5MP front camera with selfie flash and Face Beauty software
- 8MP rear camera with dual-tone flash
- Private Mode, with a different sign-in to protect your hidden photos and apps
William Dowie, Portfolio Management Director, Alcatel, said, “With the A5 LED, Alcatel is delivering new fun features, like light-up notifications and unique LED cover patterns and themes you create yourself, as well as an enhanced multimedia experience and more ways to take and share selfies, ideal for people who value having fun and letting their personality shine.”
U5, the Most Affordable 5" 4G Smartphone
An easy-to-use smartphone with a large 5-inch display and new selfie features.
- Personalise selfies with Face Mask and Face Show. It has a flattering front flash for brighter selfies by day and night.
- 5-inch display
- 4G LTE connectivity
- Ergonomic body and slim curved edges. Its back cover has elaborate micro-pattern textures, with a sophisticated gloss finish and matching frames in vibrant colours.
- Simple Mode for fast access to frequently used applications.
- Phone Guard, for battery saving, performance boost and virus protection
Dowie said, “At Alcatel, we know that a smartphone is a not a luxury but a necessity in our modern, hyper-connected world. Combining ease of use and affordability, the U5 is the perfect choice for the first-time smartphone buyer who wants a snappy smartphone with some really fun camera experiences included.”
A3, the Most Affordable 5" HD Smartphone
Brings premium design and secure fingerprint capabilities to the affordable smartphone market, it features:
- Speed and security with up to five programmable apps and fingerprint recognition
- Helps active social media users create and share great videos and photos. A 5MP front camera takes selfies with one touch of the fingerprint sensor and adds fun effects using Face Mask and Face Show and selfie flash. There is a dedicated Selfie Album and can use Instant Collage to group photos for maximum effect
- 13MP rear camera with LED flash
- 5-inch HD display
- 4G LTE connectivity
- Quad-core CPU
- Front speaker delivers loud and clear sound.
Alcatel A3 comes with a stylish metallic frame and a textured back cover for a premium look. High-quality details include a micro-patterned power key for improved ease-of-use and elegant style.
Dowie said, “Our customers have told us that taking and sharing photos, gaming, and streaming video are essential elements of a fun and social smartphone lifestyle. The A3 delivers all this and more, along with stunning good looks and a budget-friendly price.”
PLUS 12, a Market Leading 4G Connected Tablet
Windows 10, 4G, Plus 12 tablet - a mobile office in your hands
The PLUS 12 is a Windows 10, 12-inch full HD display with 4G/Wi-Fi connectivity. It has
- 5MP front camera, loud dual speakers, and a digital microphone for Skype
- Detachable 4G LTE keyboard serves as a Wi-Fi hotspot for up to 15 devices
- Windows Hello fingerprint recognition for fast, password-free sign-in
- Windows Ink note and annotation feature
- Cortana personal digital assistant
- USB-C, USB-A, micro-HDMI and audio jack
- 990 g with a sleek metal front casing with a premium brushed effect, creating a professional and modern look.
Vittorio Di Mauro, Senior-Vice President at Alcatel, said, “As a leading device manufacturer for connected tablets, we are convinced that productive devices will be more and more connected to cellular networks. Alcatel has developed the PLUS range, a series of high-performing connected Windows 10 2-in-1s with 4G LTE inside, so you’ll always be connected and productive wherever you go. PLUS 12 is the latest addition to the PLUS family. With a larger screen, it delivers a great user experience. It’s also super lightweight and looks fantastic. With the PLUS 12, Alcatel has created the perfect office on the go.”
Weng Kuan Tan, Intel Corporate Vice President and General Manager Client Computing Group, China, said, “2-in-1 devices continue to offer tremendous versatility while on-the-go, offering flexibility to people move between different modes to view, create and engage with their device. The PLUS 12, which is built on Intel Turnkey Solution, also takes advantage of the new Intel Celeron N3350, which brings great performance to a mobile device at a great value.”
