Twitter user @briannaolivas_ has posted a video of her iPhone 7 Plus with smoke coming out the left hand side, with Apple to investigate.
Judging by Twitter comments, fandroid revenge has started smoking hot since the video (tweet and video embedded below) of Brianna Olivas’ iPhone 7 Plus smouldering on a bathroom sink has gone viral on the Internet in the past few hours.
With an all-time record 78.29 million iPhones sold during the last quarter alone, a figure vastly higher than the 2.5 million Samsung Note 7 models that were sold when its first recall took place, finding reports of smoking iPhones is exceedingly rare.
There was an iPhone 7 that reportedly caught fire under clothes in a hot car on a Sydney beach, as reported by iTWire at the time.
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An iPhone 7 Plus that received external damage to the packaging and battery, causing fire damage was captured on Reddit in December.
There was also an Australian cyclist who fell on his iPhone 6 and damaged the casing and battery causing an explosion and ‘severe burns’ that was also reported, but try falling on any phone and damaging the battery in the same manner, and you are likely to see a similar thermal runaway effect and potential explosion.
Here is the Tweet and video with WARNING: NSFW audio commentary, presumably from Brianna, of her amazement at the smoking iPhone 7 Plus.
So my IPhone 7 plus blew up this morning ? was not even using it, literally no explanation for this pic.twitter.com/sQ8CJt4Y69
— Bree✨ (@briannaolivas_) February 23, 2017
In the series of Tweet comments that follow the video, other Twitter users claim their iPhones also blew up, prompting Apple Support to ask them to direct message Apple with more details to review the issue.
Whether these users are legitimate is in question, as they would presumably have posted photographic or video evidence of their devices as did Brianna. You can see these claims in the screenshot at the end of this article.
It is obviously unclear at the present time what caused Brianna’s phone to start smoking and suffer obvious damage, but it is clearly of concern, and we look forward to hearing Apple's report on the matter.
That said, were there an epidemic of exploding iPhone 7 models, we’d have heard about it by now - and long before now.
“The estimated failure rate of lithium ion rechargeable battery cells is less than 1 in 10 million with some estimates of failures of 1 in 40 million cells.
“At 1 per 10 million, with Apple having sold 78.29 million iPhones last quarter alone, we expect at least six more “viral videos” that will be conflated to Samsung-level failure by the world’s depressingly copious, ever-growing supply of utter morons.”
Here is a photo of the side of the iPhone, then the back - article continues below these images.
A MacDailyNews reader and commenter made the claim the news was ‘fake news’, and posted the following video as proof, but we recommend taking this claim with several large grains of salt as the video below will quickly demonstrate:
A screenshot of Apple Support responding to Twitter users dubiously making similar claims to Brianna's seemingly legitimate claim is below, while the Daily Mail has its report on the incident here.