Samsung has a burgeoning “business to business” B2B side using its deep understanding of how business can use technology in wearables, smartphones, and smart devices to custom design them for specific industries and applications.
iTWire interviewed Samsung Australia’s Martin Brown, Head of Alliances and Partner Solutions at Samsung Business and Peter Apostolopoulos, Director of mCareWatch Australia that is using Samsung’s new Gear S3 smartwatch to improve aged care and independent living.
Brown opened, “People think of us as TVs and smartphones but our B2B offerings cover a broad range of sectors and provide an open ecosystems of smart solutions. We are in finance, sport, retail, education, healthcare, hospitality, logistics/transport, construction, and government.”
“Mobility is leading the trend so smartphone, tablet, and wearable hardware enabled by our Knox solutions are most popular but we also have signage and display systems, and other solutions,” he added.
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Brown demonstrated the Breezie (iTWire article here) that allows Samsung S2 Android tablets to use Knox to customise the “skin” and make it easy for aged care participants to use what may be otherwise daunting technology. He was particularly enthusiastic about the integration potential with other smart things to do remote monitoring and improve aged care quality of life.
Apostolopoulos showed off the new Samsung Gear S3 smartwatch as a solution for independent living. Using its GPS, heart rate monitor, gyroscope, and LTE connectivity it can track wanderers, remind and nag pill-taking schedules, send a detailed emergency SOS, and its text to speech functions can read emails and provide aural and haptic prompts for directions to vision impaired users.
“We could not have done as much with any other smart watch – the Gear S3 (it was originally based on the Gear S2) has so many features, great battery life, and above all its Knox security and customisation platform is unique for developers,” he said.
Brown said Samsung had established a Samsung Enterprise Alliance Program (SEAP) to provide development partners with the platform and access to development tools and resources to create business solutions. Apostolopoulos was effusive in commending Samsung’s developer support program not only in devices and platforms but in introductions to like-minded developers and potential users.
It’s Knox platform had received high-level security certifications including a “Protection profile for Mobile Device fundamentals” from the Australian Signals Directorate as well as high-level certification from USA, Canada, UK, and Finland counterparts.
Knox customisation enables enterprises to adopt purpose-built devices for businesses across all industries. The new mobility experience also offers employees a robust and secure device for work and play, empowering collaboration on the move. One booming area is Knox’s in-built biometric authentication such as fingerprints, voice, iris and more to help the finance and government sectors. It provides a strong guarantee for the protection of enterprise data by building a hardware trusted environment.
The writer attended Samsung’s regional forum for Southeast Asia and Oceania as a guest of the company.