Australian mutual bank, Teachers Mutual Bank, has deployed solutions from global analytics provider Qlik to analyse customer data from several disparate sources to improve its marketing campaigns and business performance.
The bank has deployed Qlik View, Sense and NPrinting to help transform internal processes, significantly improving reporting times and integrating new external data sources for more targeted marketing campaigns.
TMB says marketing and financial reports that once took 16 days to produce are now produced in a few minutes, and as a result of the Qlik implementation, data accuracy has improved by 30%, reducing IT support costs.
Dave Chapman, Chief Information Officer at Teachers Mutual Bank said, “Qlik enables us to piece together insights derived from all our data sets far more efficiently so that we understand our customers and their behaviour better”.
{loadposition peter}“We have streamlined the view of our business processes in our analytics and reporting, reduced administrative time and increased workflow efficiency. This has allowed us to leverage the insights we’ve uncovered from using Qlik to market ourselves more effectively to our customers.”
Teachers Mutual Bank lists more than $5.5 billion in assets and over 177,000 members primarily employed by the Australian education sector and, with a growing customer base,
The company generates significant amounts of data that requires a robust and sophisticated solution to satisfy its current and future analysis needs.
Paul Van Siclen, Qlik market development director, financial services says Qlik provides financial institutions with the ability and agility to derive actionable insights that drive better outcomes for their customers.
“Our work with Teachers Mutual Bank is a great example of how the strategic use of visual analytics can lead to better customer satisfaction and a streamlined operational approach to become a more efficient and profitable financial organisation.
“Data is a powerful ingredient for financial organisations and we are delighted that Teachers Mutual Bank is able to see their whole story in their data to serve their customers better in the future.”